Transform!: The 14 Behaviors Driving Successful Digital Transformation in the Age of Gen AI - Hardcover

by Ian Murrin (Author), Rajesh Jethwa (Author)

Front Jacket

In Transform! The 14 Behaviors Driving Successful Digital Transformation in the Age of GenAI, a team of seasoned technology leaders and strategists reveal the greatest barriers that organizations face when pursuing technology-driven change--and the 14 behaviors that enable leaders to overcome them. You'll learn how to define smart investment priorities, cultivate the skills and mindsets your teams need, and sidestep the waste and hidden costs that so often derail transformation.

This book shows leaders how to dramatically boost their chances of delivering successful technology-led change--and how to harness GenAI to accelerate the journey. It uncovers the most common pitfalls in technology transformation, illustrated through tangible, real-world case studies drawn from a diverse set of high-stakes challenges--from the space race and Sonos' software upgrade challenges, to the CrowdStrike-related global cloud outage, and the development of the first Tesla--bringing these lessons vividly to life. Readers will discover the practical steps required to set up and run successful technology programs of any size, in a way that makes the most of the creative, human skill sets at their disposal.

Perfect for business leaders and professionals everywhere, Transform! is a reliable and practical playbook for navigating the complexities of digital transformation. It's packed with the tools, resources, strategies, techniques, and tips you can apply immediately to generate impressive, substantive change in your organisation.

Back Jacket

PRAISE FOR TRANSFORM!

'Transform! is an inspiring guide for leaders who want to drive meaningful transformation. Transform! gets to the heart of what truly matters when it comes to leading change: clarity of purpose, courageous leadership, and empowering people to deliver lasting change.'
JIM SNABE, Chairman of Siemens, a board member of C3 AI and Temasek, a member of the World Economic Forum's Board of Trustees, former CEO of SAP and former Chairman of Moller - Maersk

'As big organizations scale, so do their technology and data challenges--making transformation increasingly difficult. Transform! shows how to achieve excellence by combining agility and high-performance behaviors with the power of GenAI. Insightful and accessible, it cuts through complexity and helps you pull ahead of the pack.'
SIR RON DENNIS, Founder of McLaren Automotive and McLaren Applied and now leads Podium Analytics while advising governments on change and innovation

'To turn GenAI from a technical experiment into a strategic advantage, follow the 14 high-impact behaviors outlined by the authors. This is your roadmap from technical debt to business dividends.'
VENKAT VENKATRAMAN, Professor Emeritus at Boston University, author of The Digital Matrix and co-author of Fusion Strategy

'With Transform! Ian, Raj, and Mike have tackled the complex challenge of continuously renewing legacy enterprise technology for a fast-changing world--and made the topic accessible to curious and capable executives--with clear commercial calls to action and timely insights into how GenAI can help. I think it'll be an essential addition to the enterprise executive's bookshelf. I enjoyed it immensely.'
SIMON ROHRER, co-author of Sooner Safer Happier, Global Head of Enterprise Technology Architecture and Ways of Working at Saxo Bank, after 15 years driving agile and DevOps at Barclays

'An excellent dive into the numbers behind some of the biggest challenges facing tech development, combined with great, real-world insights and practical experiences.'
CHRIS ORSON, Head of Agile Transformation at Citco Group, with prior leadership roles at Citi and UBS and as Head of Change at HSBC

'The definitive inside track on how big tech gets so badly bungled. A page turner for those who don't want to get their fingers burnt!'
MATT KINGDON, co-founder of ?What If! the global innovation consultancy, was MD at Accenture and author of multiple books on change and innovation including Sticky Wisdom and The Science of Serendipity

Author Biography

IAN MURRIN is a pioneering technology entrepreneur with over 30 years of success in building and scaling high-impact businesses. As the founder of Digiterre, he has led the company to become a multi-award-winning consultancy, trusted by many of the world's leading finance, energy, and commodities trading firms to deliver complex software and data engineering solutions at speed and scale.

RAJESH JETHWA is a multi-award-winning Chief Technology Officer with over 20 years of success leading high-performing technology organizations. Recognized five times as one of the UK's Top 100 CIOs, he is also an executive leadership coach and a dedicated mentor, known for developing talent and driving innovation at scale.

MIKE WRIGHT has served as CIO for some of the world's most respected organizations, including most recently, McKinsey & Company. Renowned for driving technology innovation and large-scale transformation, he has built a career on successfully delivering complex initiatives at global scale while fostering technology-led innovation and business growth.