The Pricing Sprint: 12 Steps to Unlock the Power of Pricing - Hardcover

by Jenny Millar (Author), Ann Padley (Author)

"A brilliant, step-by-step guide to aligning price with customer behaviour."
Rory Sutherland, Vice Chairman, Ogilvy Group

Have you ever felt that your business is leaving money on the table? Discounting under pressure, hesitant to raise prices, or struggling to articulate your value?

If so, you're not alone.

Jenny Millar and Ann Padley have seen companies lose out on millions. Not because their product is wrong or their costs are too high, but because they've misjudged something far more complex: what people value.

In 12 actionable steps, The Pricing Sprint transforms pricing from a 'guessing game' and a 'black box' into a collaborative and inspiring conversation about value and growth; it fuels a repeatable, evidence-driven process to design, test, and optimize pricing.

Packed with practical tools and case studies, you'll discover a new approach to pricing that's as grounded in human behaviour as it is in commercial insight. The result? Pricing strategies that are customer-focused, market-aligned, and designed for growth - and a team that is engaged and ready to implement them.

This is more than a book on pricing. It's a masterclass in shaping a sustainable commercial strategy that aligns with your values, builds customer loyalty and delivers exceptional business results.

Author Biography

Jenny Millar is the Founder and CEO of Untapped Pricing. A former eBay executive, she leads high-stakes pricing transformations and advises boards, investors, and CEOs on value strategy and commercial growth.

Ann Padley is a Senior Partner at Untapped Pricing. A strategist and educator, she brings deep expertise in human-centered design and advises scaleups and Fortune 500 organizations on how to embed customer insight and behavioural science into pricing strategy.

Untapped Pricing is a leading consultancy trusted by leadership teams and investors worldwide to sharpen positioning, unlock profit, and accelerate growth through pricing. Find out more at: untappedpricing.co.uk