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The Only Thing That Matters: Bringing the Power of the Customer Into the Center of Your Business

The Only Thing That Matters: Bringing the Power of the Customer Into the Center of Your Business - Paperback

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Report copyright infringementby Karl Albrecht (Author)Total Commitment to the Customer: The Only Way to Succeed in the...
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by Karl Albrecht (Author)

Total Commitment to the Customer:
The Only Way to Succeed in the Supercompetitive 1990sIn The Only Thing That Matters Karl Albrecht challenges American business to a commitment that will transform it to its very core. Albrecht's plan goes beyond lip service and simple cosmetic approaches to show the way to a radical bottom-up, top-down, total company commitment to the customer. His blueprint for success encompasses and explains the five critical challenges facing every business:

  • Finding the "Invisible Truth" about your customer
  • Creating new, long-term rules for the Game
  • Winning the hearts, minds, and hands of your people
  • Making all systems, policies, and procedures customer-friendly
  • Keeping score and leading the way
Number of Pages: 256
Dimensions: 0.81 x 8.18 x 5.49 IN
Publication Date: May 26, 1993

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