The Linkedin Edge: New Sales Strategies for Unleashing the Power of Linkedin + AI to Cold Call Less and Sell More - Hardcover

by Jeb Blount (Author), Brynne Tillman (Author)

Combine LinkedIn and AI to multiply your selling potential

Most sales professionals and entrepreneurs are desperate to find new techniques to help them break through the overwhelming noise and get the attention of high-value decision makers. They want to make fewer cold calls, face less resistance, and have more meaningful conversations.

This is why Jeb Blount (the world's most Fanatical Prospector) and Brynne Tillman (the LinkedIn Whisperer) joined forces to create The LinkedIn Edge--the definitive playbook for combining LinkedIn, AI, and proven outbound prospecting strategies to build bigger, better, and more qualified pipelines. In this highly practical guide, you will learn the tactics, techniques, frameworks, and secret shortcuts that transform LinkedIn into a list-building, prospecting, referral-getting, lead-generation machine that will help you sell more, win more, and earn more.

You'll learn how to:

• Leverage LinkedIn + AI to build better, more effective prospecting lists
• Integrate LinkedIn into your outbound prospecting sequences to increase engagement
• Find decision-makers on LinkedIn using smart targeting strategies
• Use AI tools to streamline research and get crucial contact information
• Write prospecting messages that convert with proven frameworks + AI
• Multi-thread and penetrate buying committees to bend win probability in your favor through deeper relationships
• Jump over gatekeepers and get direct introductions to c-level decision makers
• Leverage your network to warm up cold calls and generate referrals
• Get prospects to accept your LinkedIn connection requests
• Turn LinkedIn into a powerful lead-gen engine that brings hot buyers to you
• Deploy the 5s familiarity framework to build name recognition, authority, trust
• Get more prospecting done, in less time, with better results

The LinkedIn Edge is not the typical "social selling" book focused on vanity metrics or going viral. There is no fluff or shallow "moon launch" techniques that never really work.

This is a step-by-step playbook, written by practitioners. It is about what works in the real world, in the grind of the sales trenches--blending fast prospecting outreach with systematic relationship building sequences to engage prospects with confidence, consistency, and relevance.

With each chapter and every lesson, you'll learn how LinkedIn mastery combined with an AI edge can give you almost superhuman prospecting powers that will explode your pipeline and your income.

Front Jacket

In today's cutthroat sales world, everyone is looking for an edge to help them break through the overwhelming noise and get the attention of high-value prospects and decision-makers.

What if that edge is found in a tool that is already at your fingertips? What if combining that tool with AI could give you almost superhuman prospecting powers?

In The LinkedIn Edge: New Sales Strategies for Unleashing the Power of LinkedIn + AI to Cold Call Less and Sell More, prolific sales author and fanatical prospector Jeb Blount partners with top LinkedIn expert Brynne Tillman, to deliver a game-changing playbook for combining LinkedIn, AI, and proven outbound prospecting strategies to explode your pipeline and your income.

You will learn how to blend fast outbound prospecting with systematic, long-game, relationship-building sequences to lower resistance and engage prospects with confidence, consistency, and relevance.

Topics explored include how to:

• Leverage LinkedIn + AI to build better, more effective prospecting lists
• Integrate LinkedIn into your outbound prospecting sequences
• Find decision-makers and get crucial contact information using smart targeting
• Write prospecting messages that convert with proven frameworks + AI
• Jump over gatekeepers and get direct introductions to C-level decision-makers
• Turn LinkedIn into a powerful lead-gen engine that brings hot leads to you
• Deploy the 5s familiarity framework to build name recognition, authority, and trust
• Build a powerful network that delivers a steady stream of referrals

The LinkedIn Edge is an essential guide that gives you the tactics, techniques, frameworks, and secret shortcuts that transform LinkedIn into a list-building, prospecting, referral-getting, lead-generation machine.

Back Jacket

PRAISE FOR THE LINKEDIN EDGE

"For too long sales teams have been debating which is better, cold calling or LinkedIn, but in this book Jeb Blount and Brynne Tillman provide the answer, it's about using both. The LinkedIn Edge proves you can do both simultaneously with the right system. Thirty minutes a day on LinkedIn + smart prospecting sequences = bigger deals, shorter cycles, and a pipeline that never goes dry. The ROI is undeniable."
--DANIEL DISNEY, The King of LinkedIn and Social Selling and Bestselling Author of The Ultimate LinkedIn Sales Guide

"The LinkedIn Edge will turn you into an unstoppable prospecting machine with proven, practical expertise to properly weaponize the largest (and most misused) business platform combined with the unimaginable power of Gen AI! Read it. Apply it. Secure more meetings. Win more new sales!"
--MIKE WEINBERG, Bestselling Author of New Sales. Simplified.

"Most people treat LinkedIn like a r?sum?. The LinkedIn Edge shows you how to turn it into a remarkable revenue engine. This book empowers you to create opportunities, build trust, and grow your business in tactical, practical, and methodical ways."
--GUY KAWASAKI, Chief Evangelist of Canva, host of the Remarkable People podcast, and Bestselling Author of Think Remarkable

"Finally, a book that solves the real problem every salesperson faces: keeping the pipeline full without burning out. Blount and Tillman have cracked the code on combining immediate results with long-term success. This isn't just another LinkedIn book--it's the blueprint for never having an empty pipeline again."
--MERIDITH ELLIOTT POWELL, Award Winning Keynote Speaker and Bestselling Author of Mentally Fit, Powerfully Resilient, Competitively Strong

"Human connection remains the gold standard for winning deals. AI is transforming the avenues in which more meaningful connections materialize, leading to more sales. The LinkedIn Edge is a road map to elite sales performance and customer loyalty by leveraging technology to build more authentic relationships. The future of selling is here and more promising than ever."
--BUB KRITSER, President of Yellowhouse Machinery Company

Author Biography

JEB BLOUNT is the world's most sought-after sales coach and speaker. He is the CEO of the international sales training and consulting firm Sales Gravy, an adviser to a who's who of the world's leading organizations and their executives, and author of 17 of the most definitive books ever written about sales and sales leadership.

BRYNNE TILLMAN is the LinkedIn Whisperer and CEO of Social Sales Link. For over a decade she has been teaching entrepreneurs, sales teams, and business leaders how to leverage LinkedIn for social selling.