The Entrepreneur and the Secret Book of Business Branding: Uncover the Secrets of Growing Your Brand - Hardcover

by Rick Stecker (Author)

The origins for this 'Secret Book' began with the years I spent in the corporate world, adhering to its structure and procedure. When I had to leave its comfort, I decided on a new path as an entrepreneur. Out on my own, I discovered both its freedom and its uncertainty. The lessons I learned form the core messages for this book. As an entrepreneur, your strength lies in your identity, knowing who you are. Your power to succeed comes from your integrity, your code of honor. And lastly, your creative force springs from your inspiration. These three form the platform that will support your venture and shape your potential for success. Learn these 'secrets' here, and discover how to apply them. Rick Stecker specializes in writing about personal growth and development. He began his career after college as a reporter covering crime for a daily newspaper. Then came a stint on the high seas in U.S. Navy public relations aboard an aircraft carrier. Returning to civilian life, he embarked on a 25-year career in public relations and corporate media communications at national and international levels. When a change in status led him to redirect his course, he began a new career as an entrepreneur. Calling on his cumulative experience, he launched Grounds to Grow Coaching, focused on business consulting and brand development. Today, Rick continues to write books on personal performance as well as content for the internet. You can find Rick at rickstecker.com and also on Substack at 'Rick Stecker's Rising Tides' (https: //rickstecker.substack.com).