The Digital PR Playbook: The strategies and tactics you need to deliver digital PR campaigns that earn links, increase rankings and drive brand growth - Paperback

by Jane Hunt (Author)

Looking to elevate your digital PR game? Want to unlock the true power of digital PR? The Digital PR Playbook delves into its dynamic fusion of traditional PR, content marketing and SEO.

The book has been written by JBH's team of experts, who have over a decade's worth of experience working on digital PR strategies and campaigns for B2B and B2C clients. It will offer you useful advice and insight, alongside real-life examples that you can utilise to execute your own PR strategy.

What you'll learn?

• The Basics: What is digital PR? Why do you need it?
• Links: A deep dive into link building, the different types of backlinks, and how to execute a successful backlink campaign.
• Campaign Planning: Expert tips on creating a campaign from ideation, through to creation, and outreach
• Digital PR Tactics: Hero campaigns, newsjacking, feature pitching, product placements, and leveraging internal experts.
• Outreach: How to write outreach emails and create media lists, to international outreach, and how to ask for those all-important links.
• Google Search Algorithms: The impact of new updates and algorithms on your digital PR efforts.
• Measurement and Performance: KPIs, Share of Search, and Quality vs Quantity of links. Digital PR and SEO
• Terms: The PR Dictionary provides you with a definition of all the most used Digital PR and SEO terms in the industry.

Who is this book for?
Whether you're new to the PR scene or you consider yourself already a pro, this playbook is beneficial for all levels. It will equip you with the tactics you'll need to know to earn those quality links, increase rankings, and drive brand growth.

About JBH
Launched in 2013 by three friends and colleagues, JBH is a digital PR and SEO agency with offices in Manchester and London.

Our award-winning team has built a reputation for delivering outstanding results for brands around the world. Our unique blend of SEO strategy, on-page performance, and digital PR campaigns consistently generates results with measurable impact that line up with important commercial goals.

We're experts at earning highly relevant and authoritative backlinks that, when combined with effective on-page and technical SEO strategies, have been proven to boost organic visibility and build brand fame.