The Bridge to Better: The Small Business Leader's Blueprint for Reigniting Growth - Hardcover

by Jessica V. Weatherford (Author), Neal M. Bottom (Contribution by)

"I loved Good to Great, but honestly have no clue how to apply it down to my team of six people. I know we can be better, but everything I've read describes change on a massive scale, the recommendations don't really seem like a fit." For a decade Jessica has heard complaints almost exactly like this one time and again. At the urging of clients, Jessica decided to create an easy-to-follow guide of her tested best practices accessible to small-business leaders everywhere.

This book, informed by years of experience and research, is the small-business leaders' guide to ignite unprecedented growth. Unlike books promoting the success of only Fortune 100 companies, this book is distilled from both academic findings and years of consulting with small businesses and non-profits into five clear and scalable steps. It's written by small business experts for small business leaders.

Written in the same humorous, conversational tone that won rave reviews for Jessica and Neal's performance acceleration blog (including a Webby honor), every element of the five-step approach includes real-life examples of rapid change, actionable checklists and step-by-step team exercises for instant implementation. Consider this book a growth toolbox, with at-hand practices and processes for removing nearly any obstacle that might stand in the way of a small-business gaining ground.

While the book itself is rooted in evidence that applies to all types of teams, and all generations of employees, current demographics and feedback from clients signaled to Jessica and Neal that we have entered a new era of talent management. As a millennial, Jessica provides unique perspective on how to spark and sustain the highest performance within today's emerging, in-demand talent.