Smart Marketing: How to Dramatically Grow Your Revenue - Paperback

by Ahmed Al Akber (Author)

Smart Marketing is designed to help organizations looking for significant growth. Offering a great product or service does not guarantee success-to win these days, a business must also excel at marketing and selling. In most instances, a big marketing team and budget also isn't necessary. To achieve big goals, focus must be put on the most important marketing and sales activities that generate the biggest impact for the business. This book outlines what those activities are and how to implement them. This book will appeal to CEOs, business owners, and independent professionals. It will also be very useful for marketers and sales managers. It is a "how to" guide to help readers cut through the hype and get straight to what really matters to this audience-growing business and revenue.

Author Biography

Ahmed's entire career has been dedicated to helping organizations to grow their revenue. His company, ACK Solutions, is a revenue-growth consultancy whose average client grows their top line by 15 - 20 percent in their first year of working with him. Ahmed has worked internationally in marketing, sales, and strategic plan-ning at companies like The Coca-Cola Company, Philip Morris International and Dell. Ahmed was awarded the Chevening Scholarship to attend his MBA at Lancaster University. He also has a BSc from Staffordshire University. Ahmed has a widely read marketing and sales blog and his work is regularly featured in regional and national publications. He is a regular speaker at international business conferences and forums. More details can be found at: http: //acksolutions.com/