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Once your return is received and inspected, we will notify you of the approval or rejection of your refund. Approved refunds will be processed to the original method of payment within a reasonable timeframe. Shipping fees are non-refundable unless the return is due to a defective product or an error on our part.
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by Corey A. Hickerson (Author), Brigitta R. Brunner (Author)
Public Relations Campaigns: Skill Development, Strategic Planning, and Effective Teamwork guides students through the stages of campaign planning and execution from beginning to end. Combining theory, process, skills, and hands-on teaching activities, the book helps students manage the campaign process effectively and build their careers in public relations.
The book addresses key areas in campaign planning, utilizing the RPIES model-research, planning, implementation, evaluation, and stewardship-and integrating the PESO framework-paid, earned, shared, and owned media. It provides tools and insights for practical application, thinking critically about ethics and theory, working in collaborative environments, and engaging with clients, all while building and honing essential life skills integral to professional development in the field. Each chapter includes textboxes, diverse and up-to-date examples, activities, and chapter review questions to reinforce the material and enhance students' skills.
Public Relations Campaigns serves as a concise and precise textbook for those interested in creating and implementing public relations communication campaigns. The text is ideal for courses in public relations, strategic communication, mass communication, and business communication.
At Lumaryon Universal, we are committed to providing a smooth and reliable shipping experience for every customer. All orders are carefully processed within 1–3 business days, excluding weekends and and public holidays.
Once dispatched, orders are shipped using trusted carriers, with an estimated delivery timeframe of 6–12 business days, depending on your location and carrier conditions. Customers will receive a shipping confirmation email with tracking information as soon as their order is shipped, allowing them to monitor delivery progress.
While we strive to meet estimated delivery times, occasional delays may occur due to factors beyond our control, such as weather conditions or carrier disruptions. Our team remains available to assist with any shipping or delivery inquiries to ensure a secure and hassle-free shopping experience.
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