Practical Storytelling: How To Use Stories To Build Strong Business And Personal Relationships - Paperback

by Dominic R. Villari (Author)

People are instinctively drawn to hearing stories and telling stories. Practical Storytelling explains the mechanics of how and why stories work. It provides several step-by-step processes to help you create and tell your own stories to improve business and personal relationships. The example stories presented here, including the central story: "Tan's Tile," were chosen to demonstrate each aspect of story development. Practical Storytelling breaks a story down into a set of core components and explains how you can construct each one. You'll learn to implement stories in business and social settings including sales, marketing, meetings, training and more. This hands-on guide also includes a glossary, exercises, worksheets and sample stories. Topics include: attract attention and achieving retention, affecting behavior, story types, theme development, audience analysis, character design, plot construction, acts and scenes, factoring the environment, collecting stories and story delivery.

Author Biography

Dominic R. Villari has incorporated storytelling into his work as an instructional designer for over twelve years. He has created over 1,000 hours of training including eLearning programs, instructor-led courses and manuals. Dominic was born in Riverside, New Jersey in 1971 and studied communications and multimedia at Rider College and Boston University. In these formidable years he was heavily influenced by the writing of South American magical realists such as Gabriel Garcia Marquez and Jorge Borges. After earning a masters degree, Dominic spent several years as an instructional designer. He has also worked as a graphic designer and interactive developer. Throughout his eclectic career and interests he has always remained a storyteller. After specializing in non-fiction writing for several years, in 2007 Dominic returned to the magical realist genre with his new novel the Ginger Bread Man.