Marketing 7.0: A Guide for Thinking Marketers in the Age of AI - Hardcover

by Philip Kotler (Author), Hermawan Kartajaya (Author), Iwan Setiawan (Author)

Level up your marketing strategy by understanding how the human mind works in the age of artificial intelligence (AI)

Marketing 7.0 explores mind-centric marketing, a new approach that shifts the focus from AI-driven performance optimization to understanding how people think, connect, and buy. With the insights in this book, readers will be prepared to engage a new breed of consumers: the augmented human.

Written by Philip Kotler, one of the world's leading authorities on marketing, together with Hermawan Kartajaya and Iwan Setiawan from the leading marketing consulting firm MCorp, this book discusses ideas such as:

• Why digitalization, AI, and immersive technology unlock the consumer mind
• How performance marketing and AI obsessions kill authenticity
• How to extract customer insights to design brand storytelling, value propositions, selling approaches, and customer experiences

Marketing 7.0 earns a well-deserved spot on the bookshelves of executives, business leaders, and marketers alike as a guide to marketing in the age of AI.

Front Jacket

In an era where artificial intelligence dominates marketing, businesses struggle to create authentic engagement across physical and digital spaces. Marketing 7.0: A Guide for Thinking Marketers in the Age of AI introduces mind-centric marketing approaches that harmonize technology with genuine human connection. Written by Philip Kotler, one of the world's leading marketing authorities, along with Hermawan Kartajaya and Iwan Setiawan, this guide helps marketers navigate AI-driven environments while maintaining authenticity and creating meaningful customer experiences.

The book explores how social media, artificial intelligence, and immersive technologies unlock new pathways to understanding customer minds, while addressing critical pitfalls like performance obsessions that kill authenticity. Readers will discover cognitive mapping techniques for extracting deep insights and learn to engage augmented humans who are filtering, fragmented, and frugal. Marketing 7.0 delivers practical frameworks for brand storytelling, demonstrating three paths into customers' minds, and teaches marketers to tap into human biases when crafting value propositions. The authors provide strategies for building trust and designing memorable customer experiences that inspire advocacy, and an appendix provides key marketing frameworks supporting the book's core models.

Engaging and accessible, this reliable resource bridges technological innovation and human-centered marketing, showing how to craft positioning for social entrepreneurship, create differentiation through circular economy principles, and build purpose-driven brands that resonate with modern consumers.

Marketing 7.0 skillfully provides the roadmap for creating genuine convergence across channels and unlocking authentic customer engagement in the age of AI.

Back Jacket

PRAISE FOR MARKETING 7.0

"Legendary for his insight and foresight, Philip Kotler, with his long-time co-authors Hermawan Kartajaya and Iwan Setiawan, take the next step in their leading-edge marketing series. Building on advances in social media, AI and immersive technology from their previous three editions, Marketing 7.0 creatively applies cognitive science concepts and theories to show how marketers can navigate gateways to the human mind to design more personal, relevant and influential marketing."
--KEVIN LANE KELLER, E.B. Osborn Professor of Marketing, Tuck School of Business, Dartmouth College

"Marketing 7.0 by Philip Kotler is a visionary guide that captures the next evolution of marketing in the age of AI, sustainability, and humanity. This book is an essential read for anyone who wants to understand where marketing is headed and how to stay ahead of the curve."
--HERMANN SIMON, Founder and Honorary Chairman, Simon-Kucher

"Marketing 7.0 unites technology and human insight, illustrating how marketing has evolved from products and data to the exploration of the depths of the human mind. By integrating AI, immersive technology, and cognitive science, Philip Kotler redefines marketing as a discipline that goes beyond understanding customers and connects with their thoughts, emotions, and experiences."
--ALEXANDER CHERNEV, Professor of Marketing, Kellogg School of Management, Northwestern University

Author Biography

PHILIP KOTLER is the S.C. Johnson & Son Distinguished Professor (Emeritus) of International Marketing at Northwestern University's Kellogg School of Management. He is one of the world's leading authorities on marketing whose writing has helped define the subject for the past forty years.

HERMAWAN KARTAJAYA is the founder and Chairman of MCorp, the leading marketing consulting firm in Southeast Asia. He is also the founder of the World Marketing Council and one of the "50 Gurus Who Have Shaped The Future of Marketing" according to The Chartered Institute of Marketing.

IWAN SETIAWAN is the Group COO of MCorp, as well as a co-author on several books with Philip Kotler, including Marketing 3.0, Marketing 4.0, Marketing 5.0, and Marketing 6.0.