Entrepreneurship: Myths, Realities, and Rewards - Paperback

by Matthew G. Kenney (Author)

Embarking upon an entrepreneurial career is a paradoxical experience. It can simultaneously be rewarding and terrifying. Taking the plunge may be easier if you remember that entrepreneurship isn't just about being self-employed, it's about being yourself. It is the pursuit of fulfilling your true potential, of simultaneously bettering your life the lives of others, and managing your career on your terms. Is your current career fulfilling you spiritually and professionally? If not, it may be time to strike out on your own. However, before launching a venture it is important to have a good understanding of the myths, realities, and rewards of an entrepreneurial career path. This book is not intended to convince you to start or buy a business, rather the intent is to debunk the twenty most common myths I have encountered as both a business school professor and practicing entrepreneur. This book debunks these myths and presents clearly articulated strategies you can use to maximize your personal and professional success.