Brands in the Age of AI - Hardcover

by Mark Kingsley (Author), Debbie Millman (Foreword by)

In this trailblazing reference, distinguished professor and seasoned brand strategist Mark Kingsley expertly guides you through the complexities of AI in branding.

Brands in the Age of AI is a timely survey of how artificial intelligence is revolutionizing branding, consumer engagement, and loyalty. Through thought-provoking discussions, Kingsley reveals how AI-powered personalization, automation, and data analytics are reshaping the way brands connect with consumers. With AI, brands can now predict preferences, respond in real-time, and deliver highly tailored experiences, but Kingsley also raises crucial questions about the ethical use of AI and maintaining authentic consumer relationships in a technology-driven world.

Whether you are a marketer, business leader, or branding professional, Kingsley's expertise in digital transformation provides the roadmap you need for integrating AI into branding while keeping the consumer at the center of each decision. Inside, you will find:

• Wide-ranging analysis of AI's role in branding: Understand how AI technology enables personalization, responsiveness, and predictive branding.
• Discussion on the effects of AI use: Consider possible results from the effect of AI on the interplay between brands, people, and digital agents.
• Real-world examples: Learn from brands located across the spectrum of AI-powered branding strategies.

With Brands in the Age of AI, gain valuable insights into the future of branding to help businesses remain competitive and consumer-centered in an increasingly AI-driven marketplace.

The School of Visual Arts (SVA) Masters in Branding book series offers an insightful and accessible exploration of branding as both an art and a science, highlighting the multidisciplinary approach that defines the program. This series brings together the insights and expertise of leading practitioners, scholars, and students in the field of branding, providing a comprehensive overview of the latest theories, strategies, and practices.

Each book in the series focuses on a unique aspect of branding, from cultural and social influences to technological advancements and market trends, reflecting the innovative spirit of the SVA's Masters in Branding program. By showcasing a diverse range of perspectives and case studies, the series aims to inspire readers to think critically and creatively about the role of branding in shaping consumer perceptions and experiences.

Also available from the series: The Meaning of Branded Objects and A History of Brands.

Author Biography

Mark Kingsley got his start in the music industry, designing packages for the likes of John Coltrane, Pat Metheny, Quincy Jones, Ginger Baker, and Jewel. In 2001, his work for Blue Note Records received a Grammy nomination. Mark then transitioned into the world of corporate branding. At Landor, he was the global creative lead on the Citi account, and as executive strategy director at Collins, he developed the new global positioning for Ogilvy and helped Equinox enter the luxury hotel business. His boutique studio, Malcontent, serves independent filmmakers, global advertising firms, fintech startups, arts organizations, living legends, and Pulitzer Prize winners. Mark teaches at the School of Visual Arts Masters in Branding program and recently held the endowed Melbert B. Cary Professorship in Graphic Arts at the Rochester Institute of Technology. He is currently head of brand for the fashion brand Oumlil.

Named "one of the most influential designers working today," Debbie Millman is an author, educator, and brand strategist. She is also president emeritus of AIGA, the creative director of Print Magazine, and host of the award-winning podcast series Design Matters, the first and longest-running design podcast in the world. In 2009 Debbie cofounded with Steven Heller the world's first graduate program in branding at the School of Visual Arts in New York City. Now in its sixth year, the program has achieved international acclaim.