Bootstrap Empire: The Bala Blueprint for Building a $100m Brand from the Ground Up - Hardcover

by Natalie Holloway (Author)

Start, fund, and scale your business with expert advice from a proven entrepreneur

In Bootstrap Empire: The Definitive Guide to Building a Viral Brand From Scratch, Natalie Holloway, co-founder of the hit fitness equipment brand, Bala, delivers the ultimate guide to successfully transforming your best business idea into a thriving enterprise. The book is a start-to-finish playbook for building a brand that rises above the competition and the noise, explaining the mindset you need to develop, the mistakes you must avoid, and giving you the tools you need to succeed. You'll learn how to pitch, budget, finance, market, and hire for your new company. Holloway relies on the tried-and-tested methods she used to grow Bala from an initial $5,000 investment to a fitness juggernaut doing $30 million in annual sales. The author shares the insights she gained from building a company that caused a 5-way bidding war on the hit show Shark Tank and earned investments from Mark Cuban and Maria Sharapova.

You'll also discover:

• A comprehensive roadmap to growing your new company, including the mindset, toolkit, step-by-step guidance, and long-term strategy necessary to make your idea a reality
• Hands-on techniques for bootstrapping your business, with or without existing funding, and strategies for demolishing common obstacles to success
• Specific tips for how to conduct early-stage marketing, knowing when to start hiring, how to pitch effectively, and how to take advantage of momentum

Perfect for aspiring entrepreneurs and founders, Bootstrap Empire is a must-read guide for everyone interested in finding the most effective and efficient way to entrepreneurial success.

Front Jacket

You have the idea. You have the talent. You have the hustle. But how do you get from here to running a successful, lucrative company?

Bootstrap Empire: The Bala Blueprint for Building a $100M Brand from the Ground Up, by the Co-founder and CEO of fitness brand Bala, Natalie Holloway, is the definitive roadmap to a viral, profitable business. Perfect for everyone starting with nothing but an exciting idea and a ton of potential, Holloway explains exactly how to go from back-of-the-napkin sketch to global brand. It's a practical entrepreneurship blueprint that includes only proven, workable strategies accessible to all businesspeople, regardless of their background and business category.

The author delivers a start-to-finish playbook covering every relevant aspect of building a business: developing the right mindset for bootstrapping success, crafting compelling pitches that get results, mastering early-stage marketing on a shoestring budget, knowing when, how, and who to hire, and scaling momentum without losing focus. It contains the strategies, tools, and frameworks Holloway used to create a brand so distinctive that it captured the attention and loyalty of celebrities like Kim Kardashian and Reese Witherspoon. You'll learn how to apply those same techniques to your own business, avoiding the common mistakes that trip up even the most talented entrepreneurs.

Perfect for ambitious founders, early-stage entrepreneurs, and anyone with a business idea that keeps them up at night wondering, "What if..." Bootstrap Empire proves that extraordinary businesses are not only built by people who went to the "right" schools, come from the "right" families, and have access to unlimited venture capital. It's packed with effective, practical tools for real-world leaders who are ready to outcompete their rivals and create something amazing.

Back Jacket

PRAISE FOR Bootstrap Empire

"Everyone says 'just start' because it's true, but Bootstrap Empire shows you exactly how. Natalie's blueprint is clear, practical, actually useful guidance that's relevant today--specific enough to be tactical, and general enough to be helpful no matter your idea. I honestly wish I had this book when I co-founded Our Place!"
--Zach Rosner, Co-founder of Our Place

"After hundreds of hours talking business on Hot Takes Big Stakes podcast, I can tell you: no one breaks down brand-building like Natalie. Bootstrap Empire is the rare mix of inspiration and instruction that actually moves founders forward."
--Lana Elie, Founder of Floom

"Bootstrap Empire turns creativity into strategy. Natalie lays out the systems behind the aesthetics and the real mechanics of brand-building that most founders overlook. If you want to build something beautiful and scalable, start here."
--Max Kislevitz, Co-founder of Bala

Author Biography

Natalie Holloway is the CEO and Co-founder of Bala, a fitness brand that has become a leading case study for how to bootstrap a successful company. Holloway worked to grow Bala from a back-of-the-napkin idea to an organization that has well surpassed $100M in revenue.