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by Gareth J. Harvey (Author)
Understanding the psychological elements of consumer behaviour is key for marketing success. This practical textbook for undergraduate and postgraduate students will enable them to apply this knowledge across marketing tasks.
Applied Consumer Psychology is ideal for students of consumer psychology, specifically at final year undergraduate and postgraduate levels. It is structured around the different practical tasks that marketers face every day. This textbook:Gareth J Harvey is a chartered psychologist, whose career bridges the worlds of academia and industry. As a former professor of consumer psychology, he spent over a decade researching and leading programmes at universities in Genève, Paris and North Wales. He later transitioned into industry, working as Director of Consumer Psychology at Decide, the UKs longest established creative agency, shaping campaigns for household names including Procter & Gamble, Dr Oetker and Cadbury. Today, he brings his expertise to Severn Trent, working in partnership with Nectar, the UK's largest loyalty programme.
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Once dispatched, orders are shipped using trusted carriers, with an estimated delivery timeframe of 6–12 business days, depending on your location and carrier conditions. Customers will receive a shipping confirmation email with tracking information as soon as their order is shipped, allowing them to monitor delivery progress.
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