{"product_id":"youre-kidding-right-hardcover","title":"You're Kidding, Right? - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eBrad Goldfarb\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhy do so many investors lose money--even when they know what they should do?\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eBecause investing isn't just about numbers. It's about psychology. And when emotions drive financial decisions, the results can be disastrous.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIn his recently updated book \u003cem\u003e\"You're Kidding, Right?\"\u003c\/em\u003e, Brad Goldfarb reveals the powerful forces of behavioral finance that cause investors to sabotage their own success. He does this using actual client questions he received during his 35 years as an advisor and portfolio manager, and answers\/explains things in a conversational manner with humor and not in a condescending way. He also discusses how to understand analytics in a very simple way, so you can work collaboratively with your financial advisor.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFrom fear-driven selling during downturns, most investors underperform not because they lack knowledge, but because they let emotions rule their choices.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eYou'll discover: \u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eWhy investors consistently underperform the very funds they invest in\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eThe most common behavioral traps--and how to spot them in yourself\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eHow overconfidence, loss aversion, and herd mentality silently drain your returns\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003ePractical strategies to make smarter, calmer, and more profitable investment decisions\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eHow to build an investing mindset that keeps you disciplined through market highs and lows\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eWhether you're a seasoned investor, or a beginner investor, this book will give you the tools to recognize the emotional pitfalls that erode wealth--and the proven strategies to overcome them.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIf you want to stop sabotaging your investments and finally take control of your financial future, this book is your guide.\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\u003cli\u003e\u003cstrong\u003eDon't let emotions dictate your money. \u003c\/strong\u003e\u003c\/li\u003e\u003c\/ul\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 232\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.69 x 9 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e September 08, 2025\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":45103469592655,"sku":"9781646546572","price":42.66,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0677\/3083\/3487\/files\/q1InShVvtp9781646546572.webp?v=1776374298","url":"https:\/\/lumaryon.com\/products\/youre-kidding-right-hardcover","provider":"Lumaryon Universal","version":"1.0","type":"link"}