{"product_id":"the-pricing-sprint-12-steps-to-unlock-the-power-of-pricing-hardcover","title":"The Pricing Sprint: 12 Steps to Unlock the Power of Pricing - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eJenny Millar\u003c\/b\u003e (Author), \u003cb\u003eAnn Padley\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\"A brilliant, step-by-step guide to aligning price with customer behaviour.\"\u003cbr\u003e\u003ci\u003e\u003cb\u003eRory Sutherland, Vice Chairman, Ogilvy Group\u003c\/b\u003e\u003c\/i\u003e\u003cbr\u003e\u003cb\u003e\u003cbr\u003eHave you ever felt that your business is leaving money on the table? Discounting under pressure, hesitant to raise prices, or struggling to articulate your value?\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003cbr\u003eIf so, you're not alone.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eJenny Millar and Ann Padley have seen companies lose out on millions. Not because their product is wrong or their costs are too high, but because they've misjudged something far more complex: what people value. \u003cp\u003e\u003c\/p\u003eIn 12 actionable steps, \u003ci\u003e The Pricing Sprint\u003c\/i\u003e transforms pricing from a 'guessing game' and a 'black box' into a collaborative and inspiring conversation about value and growth; it fuels a repeatable, evidence-driven process to design, test, and optimize pricing. \u003cp\u003e\u003c\/p\u003ePacked with practical tools and case studies, you'll discover a new approach to pricing that's as grounded in human behaviour as it is in commercial insight. The result? Pricing strategies that are customer-focused, market-aligned, and designed for growth - and a team that is engaged and ready to implement them. \u003cp\u003e\u003c\/p\u003e\u003cb\u003eThis is more than a book on pricing.\u003c\/b\u003e It's a masterclass in shaping a sustainable commercial strategy that aligns with your values, builds customer loyalty and delivers exceptional business results.\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eJenny Millar\u003c\/b\u003e is the Founder and CEO of Untapped Pricing. A former eBay executive, she leads high-stakes pricing transformations and advises boards, investors, and CEOs on value strategy and commercial growth. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cb\u003eAnn Padley\u003c\/b\u003e is a Senior Partner at Untapped Pricing. A strategist and educator, she brings deep expertise in human-centered design and advises scaleups and Fortune 500 organizations on how to embed customer insight and behavioural science into pricing strategy. \u003cp\u003e\u003c\/p\u003e\u003cb\u003eUntapped Pricing \u003c\/b\u003eis a leading consultancy trusted by leadership teams and investors worldwide to sharpen positioning, unlock profit, and accelerate growth through pricing. Find out more at: \u003cb\u003euntappedpricing.co.uk\u003c\/b\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 256\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.11 x 9.31 x 6.01 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e May 28, 2026\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":45458299256911,"sku":"9781399430807","price":42.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0677\/3083\/3487\/files\/wR8vMNnC9M9781399430807.webp?v=1780581157","url":"https:\/\/lumaryon.com\/products\/the-pricing-sprint-12-steps-to-unlock-the-power-of-pricing-hardcover","provider":"Lumaryon Universal","version":"1.0","type":"link"}