{"product_id":"the-modern-cmo-how-marketing-engineering-redefines-leadership-in-the-ai-era-hardcover","title":"The Modern CMO: How Marketing Engineering Redefines Leadership in the AI Era - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eRobert Painter\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\"\u003cem\u003eThe Modern CMO\u003c\/em\u003e by Robert Painter is the most important marketing leadership book in the AI era, a definitive guide to Marketing Engineering, AI strategy, and the AI Marketing Operating System (AIM OS). For CMOs and enterprise marketing leaders, it sets the new standard for building scalable, AI-driven growth.\"\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eAI is reshaping how customers discover, evaluate, and choose. Traditional marketing structures can't keep up with the speed of intelligence. As markets transform, CEOs and Boards are turning to Chief Marketing Officers to define how their organizations remain relevant.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eThe Modern CMO \u003c\/em\u003eintroduces the \u003cstrong\u003eAI Marketing Operating System (AIM OS)\u003c\/strong\u003e, a practical and scalable model for running marketing in the age of intelligence. Rather than layering AI onto existing processes, Robert Painter shows how leading teams rethink the way data moves, decisions are made, work is activated, and how results compound.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eAt the center is \u003cstrong\u003eMarketing Engineering (ME)\u003c\/strong\u003e, the discipline that connects strategy, data, martech, and AI into an integrated operating model. CMOs shift from managing activities to architecting modern marketing performance.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eInside, CMOs will learn how to: \u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e- Move faster from market insight to customer action\u003c\/p\u003e\u003cp\u003e- Strengthen decisions across the customer journey\u003c\/p\u003e\u003cp\u003e- Break free from traditional marketing constraints\u003c\/p\u003e\u003cp\u003e- Build modern teams that blend marketing and technical talent\u003c\/p\u003e\u003cp\u003e- Measure performance beyond campaign metrics\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eGrounded in real leadership experience, \u003cem\u003eThe Modern CMO\u003c\/em\u003e equips leaders to architect marketing performance that drives competitive advantage.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eBecause the future of marketing will be engineered by CMOs who lead in the AI era.\u003c\/strong\u003e\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 322\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.88 x 9 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e May 19, 2026\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":45346638430287,"sku":"9798234015297","price":39.38,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0677\/3083\/3487\/files\/YTWHHtRIpG9798234015297.webp?v=1780037723","url":"https:\/\/lumaryon.com\/products\/the-modern-cmo-how-marketing-engineering-redefines-leadership-in-the-ai-era-hardcover","provider":"Lumaryon Universal","version":"1.0","type":"link"}