{"product_id":"the-dna-of-engagement-a-story-based-approach-to-building-trust-and-influencing-change-paperback","title":"The DNA of Engagement: A Story-Based Approach To Building Trust And Influencing Change - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eDavid Pullan\u003c\/b\u003e (Author), \u003cb\u003eSarah Jane McKechnie\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eMaking your great ideas live and breathe in the hearts and minds of your stakeholders is key to your success.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eBut too many great ideas wither and die because they don't have the communication strength and structure to develop, grow, adapt and reproduce in an increasingly busy and noisy world.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThe DNA of Engagement solves that. It's survival of the fittest for great ideas.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eDavid Pullan and Sarah Jane McKechnie from The Story Spotters have created a leadership communication programme that brings the science and art of story to the business of inspiring sustainable change.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThe DNA of Engagement(R) shows you how to do it too.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eWhether you're leading a global organisation, leading a team, leading a customer on a buying journey, or even leading your partner on the path to choosing a mutually agreeable holiday, this is the book for you.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eIn 144 pages packed with tools, examples and 'serious fun' that have been tried and tested in the FTSE100 you'll discover, \u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003col\u003e\n\u003cstrong\u003eThe Key Foundations of Trust: \u003c\/strong\u003e Guarantee that your ideas escape the void of the trust deficit.\u003cstrong\u003eThe Secrets of Narrative Structure: \u003c\/strong\u003e Make sure your listeners pay attention and keep paying it with the DNA Framework.\u003cstrong\u003eThree Steps to Building a Compelling Message: \u003c\/strong\u003eCreate spoken content that sticks by taking your DNA from 1.0 to 3.0.\u003cstrong\u003eA Simple Guide to Business Storytelling: \u003c\/strong\u003eCreate vivid, varied and repeatable stories with no nonsense practical advice.\u003cstrong\u003eThe Power of Logic and Emotion: \u003c\/strong\u003eTurn explanation into inspiration with techniques that persuade heads and move hearts.\u003cstrong\u003eThe Art of Story Co-creation: \u003c\/strong\u003e Inspire innovative thinking and build collaborative cultures through deep listening and strategic questioning.\u003c\/ol\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eAnd as soon as you buy your copy you will get access to a free fifty-three page workbook called the 'Rehearsal Notes' where you will get more tips on how to apply the DNA 'in the wild'.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThe DNA of Engagement(R) is more than a book; it's the personal mentor that gives your great ideas the communications strength and structure to survive and thrive in the moments that matter.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eIf you're ready to save your great ideas from the threat of extinction, then you're ready for The DNA of Engagement(R).\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 174\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.47 x 8 x 5 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e October 31, 2024\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":45418388357199,"sku":"9781908770677","price":28.6,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0677\/3083\/3487\/files\/iXdZoOoQ8Q9781908770677.webp?v=1780365088","url":"https:\/\/lumaryon.com\/products\/the-dna-of-engagement-a-story-based-approach-to-building-trust-and-influencing-change-paperback","provider":"Lumaryon Universal","version":"1.0","type":"link"}