{"product_id":"story-driven-employer-branding-introducing-the-magnetic-employer-branding-methodtm-matching-minds-with-mission-through-business-storytelling-paperback","title":"Story-Driven Employer Branding: Introducing the Magnetic Employer Branding Method(TM) Matching Minds with Mission Through Business Storytelling - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eSusanna Rantanen\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eStory-Driven Employer Branding: Introducing The Magnetic Employer Branding Method(TM)\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eMatching Minds with Mission Through Business Storytelling\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eby Susanna Rantanen\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eStruggling to stand out in today's fierce talent market? Tired of employer branding tactics that fall flat with leadership-and talent?\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis bold, transformative guide is your answer.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eStory-Driven Employer Branding introduces a proven, narrative-based methodology that turns employer branding into a strategic business advantage.\u003c\/strong\u003e Created by globally recognised employer branding expert Susanna Rantanen, this book reveals how to craft an emotionally resonant, talent-centric brand that speaks the language of today's professionals-and tomorrow's leaders.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIn this engaging, straight-talking book, you'll learn how to: \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBuild a Magnetic Employer Brand\u003c\/strong\u003e that attracts talent aligned with your culture, mission, and goals\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaster the art of business storytelling\u003c\/strong\u003e to cut through the noise and spark deep emotional connections\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePosition talent as the hero\u003c\/strong\u003e of your brand and your company as their trusted guide\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMeasure employer branding ROI\u003c\/strong\u003e to finally earn the trust-and investment-of your C-suite\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTransform your employer brand\u003c\/strong\u003e into a lever for growth, retention, and long-term competitive advantage\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWhether in HR, marketing, communications, or the C-suite, this book will shift your mindset from random acts of employer marketing to a \u003cstrong\u003eclear, repeatable framework for sustainable talent magnetism.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIf you're ready to ditch boring campaigns and build a brand that attracts, inspires, and performs, this is the guidebook you've been waiting for.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003ePerfect for fans of \u003cstrong\u003ebusiness storytelling, strategic culture, EVP transformation, and employee advocacy\u003c\/strong\u003e, this is the \u003cstrong\u003eultimate resource for anyone serious about employer branding in the modern world of work\u003c\/strong\u003e.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 380\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.03 x 8.5 x 5.5 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e April 01, 2025\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":45407875498063,"sku":"9798896940739","price":37.22,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0677\/3083\/3487\/files\/nQs8NwTkwM9798896940739.webp?v=1780322068","url":"https:\/\/lumaryon.com\/products\/story-driven-employer-branding-introducing-the-magnetic-employer-branding-methodtm-matching-minds-with-mission-through-business-storytelling-paperback","provider":"Lumaryon Universal","version":"1.0","type":"link"}