{"product_id":"secrets-to-effective-author-marketing-its-more-than-buy-my-book-paperback","title":"Secrets to Effective Author Marketing: It's More Than \"Buy My Book\" - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eMaggie Lynch\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eHave you put your book out there and been disappointed in your sales? Perhaps you've tried a variety of marketing tactics to boost discoverability: blog posts, social media, book tours, paid ads in a variety of venues. But nothing is working.\u003c\/p\u003e\u003cp\u003eThe publishing landscape changes every year. The number of books published has increased and the competition for readers is more than it has been before. The key is to define your audience and then convince those potential readers of the \u003cstrong\u003evalue\u003c\/strong\u003e of your book. Your marketing time and money should primarily be spent on a message of value-not price, not story, and not genre.\u003c\/p\u003e\u003cp\u003eThis book provides specific techniques to exploit that value without resorting to the typical overexposure in social media and newsletters with \"Buy My Book\" sales messaging. Instead, focus on the top three proven techniques that actually sell books. Follow step-by-step instructions and timelines to learn how to: 1) Create an Effective Plan for Communicating to Readers; 2) Use Social Media and Email lists to Engage with Your Readers; and 3) Plan for Effective Campaigns for both Book Launches and Backlist Rejuvenation throughout the year.\u003c\/p\u003e\u003cp\u003eIn addition this book provides techniques to: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eDistinguish specific groups of readers most likely to buy your novel or nonfiction book.\u003c\/li\u003e \u003cli\u003eUnderstand your competition and the advantages that your book offers.\u003c\/li\u003e \u003cli\u003eClarify hooks that capture attention of the media, reviewers, and readers.\u003c\/li\u003e \u003cli\u003eIdentify where and how to reach readers, reviewers, and media.\u003c\/li\u003e \u003cli\u003eCreate and implement a consistent brand throughout all marketing efforts.\u003c\/li\u003e \u003cli\u003eEffectively select, from 100+ options, the appropriate marketing tactics and timing that matches your book intentions and values.\u003c\/li\u003e \u003cli\u003eMaximize organic reach and stay to a budget of less than $100 per book campaign.\u003c\/li\u003e \u003cli\u003eDevelop a long-term online marketing plan.\u003c\/li\u003e \u003c\/ul\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 376\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.78 x 9 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e April 27, 2018\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":45105558323279,"sku":"9781944973827","price":27.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0677\/3083\/3487\/files\/Klh-oEl96B9781944973827.webp?v=1776414021","url":"https:\/\/lumaryon.com\/products\/secrets-to-effective-author-marketing-its-more-than-buy-my-book-paperback","provider":"Lumaryon Universal","version":"1.0","type":"link"}