{"product_id":"rockmount-legends-celebrities-in-classic-american-fashion-hardcover","title":"Rockmount Legends: Celebrities in Classic American Fashion - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eSteve Weil\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cb\u003eAuthentic stories, celebrity memories, and rare archival photos trace Rockmount's western shirt brand from its 1946 roots to pop culture legend.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\"This fascinating book will appeal to those interested in history, fashion, film, and music.\"--\u003ci\u003eLibrary Journal\u003c\/i\u003e \u003cp\u003e\u003c\/p\u003eSaddle up for a stylish journey through the iconic legacy of Rockmount Ranch Wear Mfg. Co.--the shirt that made the West wild and Hollywood take notice. \u003ci\u003eRockmount Legends: Celebrities in Classic American Fashion\u003c\/i\u003e celebrates the rich history of this three-generation Denver brand, whose signature snap-front shirts have graced everyone from Elvis to Springsteen, from movie sets to the Red Rocks Amphitheater. \u003cp\u003e\u003c\/p\u003eMore than just a fashion statement, Rockmount shirts have become a symbol of American lifestyle, individuality, and cool. This book stitches together behind-the-scenes stories, celebrity memories, and rare archival photos that trace the brand's roots from 1946 to pop culture legend. Whether you're a vintage Western fan, fashion lover, or curious about the iconic stars who wear the West with pride, this tribute captures the enduring spirit of the West--and a shirt company--that helped define American style. \u003cp\u003e\u003c\/p\u003eDiscover the shirt that started a movement. Wear the story.\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eSteve Weil\u003c\/b\u003e is the president and chief creative officer of Rockmount Ranch Wear Mfg. Co., founded in 1946. Steve's first book, \u003ci\u003eWestern Shirts: A Classic American Fashion\u003c\/i\u003e (coauthored with Daniel DeWeese) surveyed 70 years of Western shirt design and the people and companies who popularized it. \"Papa Jack\" (1901-2008), founded Rockmount and established the market in the West. His son, Jack B. (1928-2008), was Rockmount's design force for over forty years and took Western wear across the Mississippi, making the brand national. Steve joined the company in 1981, taking Rockmount sales international. He has headed design and merchandising since the 1990s. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eWeil has degrees from Tulane University (BA), University of Bristol, UK (Law), and the University of Colorado (MBA). He lives in Denver, Colorado.\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 188\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.8 x 10.09 x 8.59 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e May 19, 2026\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":45325141246031,"sku":"9781423669531","price":50.2,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0677\/3083\/3487\/files\/IG3PLleXQi9781423669531.webp?v=1779990976","url":"https:\/\/lumaryon.com\/products\/rockmount-legends-celebrities-in-classic-american-fashion-hardcover","provider":"Lumaryon Universal","version":"1.0","type":"link"}