{"product_id":"marketing-of-engineering-consultancy-services-a-global-perspective-paperback","title":"Marketing of Engineering Consultancy Services: A Global Perspective - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003ePradeep Kumar Chatterjee\u003c\/b\u003e (Author), \u003cb\u003ePartho Pratim Chatterjee\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eMarketing of Engineering Consultancy Services: \u003c\/p\u003e\u003cp\u003eA Global Perspective\u003c\/p\u003e\u003cp\u003ePradeep Kumar Chatterjee and Partho Pratim Chatterjee\u003c\/p\u003e\u003cp\u003eMarketing of Engineering Consultancy Services has always been a complex and\u003c\/p\u003e\u003cp\u003emulti-disciplinary subject, more so in a world of interconnected economies. The\u003c\/p\u003e\u003cp\u003ecross-border sourcing of services as an integral part of the global value chain\u003c\/p\u003e\u003cp\u003egained momentum with enhanced economic globalization. We are in the cusp of\u003c\/p\u003e\u003cp\u003ethe creative disruption of Industrial Revolution 4.0 (IR 4.0), where technology is set\u003c\/p\u003e\u003cp\u003eto change the way we live and work. This technology disruption is spearheaded\u003c\/p\u003e\u003cp\u003eby Artificial Intelligence (AI), Internet of Things (IoT), and Machine Learning.\u003c\/p\u003e\u003cp\u003eAs the global economy and society undergoes a tectonic shift to post-industrial\u003c\/p\u003e\u003cp\u003einformation society with knowledge capital as its new resource, marketing of\u003c\/p\u003e\u003cp\u003eservices is concurrently experiencing a paradigm shift. This book is a unique\u003c\/p\u003e\u003cp\u003eblend of the authors' decades of experience in the engineering consultancy\u003c\/p\u003e\u003cp\u003eservice industry, combined with scholarly and academic excellence.\u003c\/p\u003e\u003cp\u003eWith this book, readers should be able to: \u003c\/p\u003e\u003cp\u003e- Understand engineering consultancy services and the market paradigms from\u003c\/p\u003e\u003cp\u003ea global perspective.\u003c\/p\u003e\u003cp\u003e- Understand the unique features of engineering consultancy services and their\u003c\/p\u003e\u003cp\u003eimplications for marketing.\u003c\/p\u003e\u003cp\u003e- Explain the quality elements of engineering consultancy services.\u003c\/p\u003e\u003cp\u003e- Understand the issues concerning the quality, cost-benefit analysis of quality\u003c\/p\u003e\u003cp\u003eof engineering consultancy services.\u003c\/p\u003e\u003cp\u003e- Understand how engineering consultants are appointed by clients under\u003c\/p\u003e\u003cp\u003einternational competitive bidding (ICB).\u003c\/p\u003e\u003cp\u003e- Define marketing of engineering consultancy services and explain why\u003c\/p\u003e\u003cp\u003escientific marketing is essential for engineering consultancy firms.\u003c\/p\u003e\u003cp\u003e- Understand the client relationship, the people (engineer) factor, Internal\u003c\/p\u003e\u003cp\u003emarketing.\u003c\/p\u003e\u003cp\u003e- Formulate marketing mixes (8Ps) for engineering consultancy services\u003c\/p\u003e\u003cp\u003e- And much more!\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 138\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.3 x 9 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e November 01, 2018\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":45145998819407,"sku":"9780791861837","price":90.79,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0677\/3083\/3487\/files\/h1I0X8o_4A9780791861837.webp?v=1777186496","url":"https:\/\/lumaryon.com\/products\/marketing-of-engineering-consultancy-services-a-global-perspective-paperback","provider":"Lumaryon Universal","version":"1.0","type":"link"}