{"product_id":"marketing-7-0-a-guide-for-thinking-marketers-in-the-age-of-ai-hardcover","title":"Marketing 7.0: A Guide for Thinking Marketers in the Age of AI - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003ePhilip Kotler\u003c\/b\u003e (Author), \u003cb\u003eHermawan Kartajaya\u003c\/b\u003e (Author), \u003cb\u003eIwan Setiawan\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eLevel up your marketing strategy by understanding how the human mind works in the age of artificial intelligence (AI)\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eMarketing 7.0\u003c\/i\u003e explores mind-centric marketing, a new approach that shifts the focus from AI-driven performance optimization to understanding how people think, connect, and buy. With the insights in this book, readers will be prepared to engage a new breed of consumers: the augmented human.\u003c\/p\u003e \u003cp\u003eWritten by Philip Kotler, one of the world's leading authorities on marketing, together with Hermawan Kartajaya and Iwan Setiawan from the leading marketing consulting firm MCorp, this book discusses ideas such as: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eWhy digitalization, AI, and immersive technology unlock the consumer mind\u003c\/li\u003e \u003cli\u003eHow performance marketing and AI obsessions kill authenticity\u003c\/li\u003e \u003cli\u003eHow to extract customer insights to design brand storytelling, value propositions, selling approaches, and customer experiences\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eMarketing 7.0\u003c\/i\u003e earns a well-deserved spot on the bookshelves of executives, business leaders, and marketers alike as a guide to marketing in the age of AI.\u003c\/p\u003e\u003ch3\u003eFront Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIn an era where artificial intelligence dominates marketing, businesses struggle to create authentic engagement across physical and digital spaces. \u003ci\u003eMarketing 7.0: A Guide for Thinking Marketers in the Age of AI\u003c\/i\u003e introduces mind-centric marketing approaches that harmonize technology with genuine human connection. Written by Philip Kotler, one of the world's leading marketing authorities, along with Hermawan Kartajaya and Iwan Setiawan, this guide helps marketers navigate AI-driven environments while maintaining authenticity and creating meaningful customer experiences.\u003c\/p\u003e \u003cp\u003eThe book explores how social media, artificial intelligence, and immersive technologies unlock new pathways to understanding customer minds, while addressing critical pitfalls like performance obsessions that kill authenticity. Readers will discover cognitive mapping techniques for extracting deep insights and learn to engage augmented humans who are filtering, fragmented, and frugal. \u003ci\u003eMarketing 7.0\u003c\/i\u003e delivers practical frameworks for brand storytelling, demonstrating three paths into customers' minds, and teaches marketers to tap into human biases when crafting value propositions. The authors provide strategies for building trust and designing memorable customer experiences that inspire advocacy, and an appendix provides key marketing frameworks supporting the book's core models.\u003c\/p\u003e \u003cp\u003eEngaging and accessible, this reliable resource bridges technological innovation and human-centered marketing, showing how to craft positioning for social entrepreneurship, create differentiation through circular economy principles, and build purpose-driven brands that resonate with modern consumers.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eMarketing 7.0\u003c\/i\u003e skillfully provides the roadmap for creating genuine convergence across channels and unlocking authentic customer engagement in the age of AI.\u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePRAISE FOR \u003ci\u003eMARKETING 7.0\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"Legendary for his insight and foresight, Philip Kotler, with his long-time co-authors Hermawan Kartajaya and Iwan Setiawan, take the next step in their leading-edge marketing series. Building on advances in social media, AI and immersive technology from their previous three editions, \u003ci\u003eMarketing 7.0\u003c\/i\u003e creatively applies cognitive science concepts and theories to show how marketers can navigate gateways to the human mind to design more personal, relevant and influential marketing.\"\u003cbr\u003e--\u003cb\u003eKEVIN LANE KELLER, \u003c\/b\u003e E.B. Osborn Professor of Marketing, Tuck School of Business, Dartmouth College\u003c\/p\u003e \u003cp\u003e\"\u003ci\u003eMarketing 7.0\u003c\/i\u003e by Philip Kotler is a visionary guide that captures the next evolution of marketing in the age of AI, sustainability, and humanity. This book is an essential read for anyone who wants to understand where marketing is headed and how to stay ahead of the curve.\"\u003cbr\u003e--\u003cb\u003eHERMANN SIMON, \u003c\/b\u003e Founder and Honorary Chairman, Simon-Kucher\u003c\/p\u003e \u003cp\u003e\"\u003ci\u003eMarketing 7.0\u003c\/i\u003e unites technology and human insight, illustrating how marketing has evolved from products and data to the exploration of the depths of the human mind. By integrating AI, immersive technology, and cognitive science, Philip Kotler redefines marketing as a discipline that goes beyond understanding customers and connects with their thoughts, emotions, and experiences.\"\u003cbr\u003e--\u003cb\u003eALEXANDER CHERNEV, \u003c\/b\u003e Professor of Marketing, Kellogg School of Management, Northwestern University\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePHILIP KOTLER\u003c\/b\u003e is the S.C. Johnson \u0026amp; Son Distinguished Professor (Emeritus) of International Marketing at Northwestern University's Kellogg School of Management. He is one of the world's leading authorities on marketing whose writing has helped define the subject for the past forty years.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eHERMAWAN KARTAJAYA\u003c\/b\u003e is the founder and Chairman of MCorp, the leading marketing consulting firm in Southeast Asia. He is also the founder of the World Marketing Council and one of the \"50 Gurus Who Have Shaped The Future of Marketing\" according to The Chartered Institute of Marketing.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eIWAN SETIAWAN\u003c\/b\u003e is the Group COO of MCorp, as well as a co-author on several books with Philip Kotler, including \u003ci\u003eMarketing 3.0\u003c\/i\u003e, \u003ci\u003eMarketing 4.0\u003c\/i\u003e, \u003ci\u003eMarketing 5.0\u003c\/i\u003e, and \u003ci\u003eMarketing 6.0\u003c\/i\u003e.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 240\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.95 x 8.91 x 5.99 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e April 07, 2026\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":45136430792783,"sku":"9781394329861","price":37.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0677\/3083\/3487\/files\/TdAXXy0qhC9781394329861.webp?v=1776981220","url":"https:\/\/lumaryon.com\/products\/marketing-7-0-a-guide-for-thinking-marketers-in-the-age-of-ai-hardcover","provider":"Lumaryon Universal","version":"1.0","type":"link"}