{"product_id":"margins-or-death-the-no-bullshit-playbook-for-surviving-and-winning-in-cpg-you-cant-out-work-broken-math-paperback","title":"Margins or Death The No Bullshit Playbook for Surviving and Winning in CPG: You Can't Out Work Broken Math - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eSteven Dontigny\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThis isn't a startup book. It's a survival manual.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e Every year, thousands of founders launch food, beverage, and wellness brands-driven by passion, purpose, and the dream of building something great. Most of them fail. Not because they didn't work hard. But because they didn't understand the math.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eMargins or Death\u003c\/strong\u003e is the no-bullshit playbook for surviving and winning in the brutal world of consumer packaged goods (CPG\/FMCG). It strips away the glossy marketing speak and replaces it with hard financial truth, operational reality, and battle-tested strategy. If you're building a product-based business-especially in food, beverage, wellness, or cannabis-this book is not optional. It's mandatory.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWritten by veteran operator \u003cstrong\u003eSteven Dontigny\u003c\/strong\u003e, who has scaled multiple 8 and 9-figure CPG brands across North America, \u003cem\u003eMargins or Death\u003c\/em\u003e pulls back the curtain on the hidden killers that silently destroy startups. From slotting fees and chargebacks to co-manufacturer chaos and freight erosion-this is what no one tells you until it's too late.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eYou'll learn: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eWhy great products fail when the economics are broken\u003c\/li\u003e\n\u003cli\u003eHow to price, package, and protect your margins at every stage\u003c\/li\u003e\n\u003cli\u003eWhat buyers, brokers, and distributors really care about\u003c\/li\u003e\n\u003cli\u003eHow to avoid freight math traps, chargebacks, and production delays\u003c\/li\u003e\n\u003cli\u003eHow to build an operational backbone that scales with you\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eBut this book isn't just for founders.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e It belongs on the desk of every business student, accelerator director, investor, and retail buyer who touches the CPG space. If you're teaching startup strategy without trade math and supply chain truth, you're sending students into battle with no armor.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePart of the 'Margins or Death' Series\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e \u003cem\u003eMargins or Death\u003c\/em\u003e is Book One in a founder-first business series that includes: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cem\u003eLaunch or Die\u003c\/em\u003e - What no one tells you about bringing a product to market\u003c\/li\u003e\n\u003cli\u003e\n\u003cem\u003ePitch or Perish\u003c\/em\u003e - The retail playbook for founders who want to win\u003c\/li\u003e\n\u003cli\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eEach book delivers raw, tactical insights for surviving and scaling in food, beverage, wellness, and cannabis. Real math. Real tactics. Real war stories.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhy this book matters: \u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e Most business books are written by marketers. This one was written by the guy who had to fix it when marketing fell short. Steven Dontigny has built, scaled, and operated CPG brands in both Canada and the U.S. He wrote \u003cem\u003eMargins or Death\u003c\/em\u003e not to inspire-but to arm you.\u003c\/p\u003e\u003cp\u003eIf you're serious about launching or running a CPG brand-and you're tired of fake guru advice-this is your operating system.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eMargins or Death\u003c\/strong\u003e isn't motivational. It's operational.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e It doesn't ask you to dream bigger. It dares you to survive.\u003c\/p\u003e\u003cp\u003ePut it on your shelf. In your syllabus. In the hands of every founder who thinks hustle is enough.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eBecause it's not.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eYou Can't Outwork Broken Math\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 300\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.82 x 9 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e July 17, 2025\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":45481136881743,"sku":"9781069630803","price":35.78,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0677\/3083\/3487\/files\/E4I9KK2rrF9781069630803.webp?v=1780668342","url":"https:\/\/lumaryon.com\/products\/margins-or-death-the-no-bullshit-playbook-for-surviving-and-winning-in-cpg-you-cant-out-work-broken-math-paperback","provider":"Lumaryon Universal","version":"1.0","type":"link"}