{"product_id":"influencers-and-revolutionaries-how-innovative-trailblazers-trends-and-catalysts-are-transforming-business-hardcover","title":"Influencers and Revolutionaries: How Innovative Trailblazers, Trends and Catalysts Are Transforming Business - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eSean Pillot de Chenecey\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eSHORTLISTED: \u003c\/b\u003e\u003ci\u003eBusiness Book Awards 2021 - Change \u0026amp; Sustainability\u003c\/i\u003e\u003cbr\u003e\u003cb\u003e\u003cbr\u003eThe environmental crisis, disruptive technologies, unforeseen competitors and unpredictable consumers are deeply challenging issues keeping business leaders awake at night. \u003ci\u003eInfluencers \u0026amp; Revolutionaries\u003c\/i\u003e describes the emerging movements and future niches of growth that will impact international markets and industries; including the homes, workplaces and cities of tomorrow.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003ePeople are looking for alternatives and demanding a better way of doing business. Their demands mean that ethical, flexible, sustainable, collaborative and radical business strategies are required. \u003cp\u003e\u003c\/p\u003e\u003cb\u003e\u003ci\u003eInfluencers \u0026amp; Revolutionaries\u003c\/i\u003e\u003c\/b\u003e charts inspiring innovation models created by visionary business leaders and brand teams. Illuminating the dynamic global trends shaping businesses across industries, \u003cb\u003eSean Pillot de Chenecey\u003c\/b\u003e highlights the transformation of product, service and strategic development, as we move to a circular and more ethical economy. Featuring a new innovation manifesto, this book is a guidebook covering important topics including: \u003cp\u003e\u003c\/p\u003e- Trend research, forecasting and scenario planning\u003cbr\u003e- Classic innovation theory vs current leading-edge thinking\u003cbr\u003e- New consumption patterns and fragmented niches of growth\u003cbr\u003e- Dynamic cross-category innovation from legacy brands and start-ups\u003cbr\u003e- Challenging convention via catalytic leadership and next-generation practises\u003cbr\u003e- How agile organizations leverage cultural and social trends to anticipate change\u003cbr\u003e- Utilizing business innovation to tackle social, cultural and environmental problems \u003cp\u003e\u003c\/p\u003eStrategists, marketers and developers need a playbook that informs and explains how they can create the next big thing. This book is for them.\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eSean Pillot de Chenecey\u003c\/b\u003e is a marketing expert, who for over 20 years has combined brand consultancy with ethnographic activity and trend research around the world. His clients have included Unilever, Swatch, Heineken, Diageo, General Motors, Beiersdorf, AXA, Vodafone, Comptoir des Cotonniers, Muller, GlaxoSmithKline, Visa, Granarolo and Starwood; and he's collaborated with numerous advertising, branding, design, media and PR agencies. He is a university lecturer and has written for Admap, Brand Strategy, Contagious, Dazed and Marketing. A public speaker, he's given speeches for over a decade in Asia, Europe, Africa, the Middle East and North America.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 288\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.94 x 8.5 x 5.5 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e February 25, 2020\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":45366403792975,"sku":"9780749498702","price":70.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0677\/3083\/3487\/files\/OKhp2F6KEh9780749498702.webp?v=1780091517","url":"https:\/\/lumaryon.com\/products\/influencers-and-revolutionaries-how-innovative-trailblazers-trends-and-catalysts-are-transforming-business-hardcover","provider":"Lumaryon Universal","version":"1.0","type":"link"}