{"product_id":"gen-x-the-x-factor-for-growth-paperback","title":"Gen X: The X Factor for Growth - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eMary Ellen Dugan\u003c\/b\u003e (Author), \u003cb\u003eJulia Fitzgerald\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eUNLOCKING THE $2.4 TRILLION GEN X OPPORTUNITY\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eGen X: The X Factor for Growth\u003c\/em\u003e shines a spotlight on the 65 million Americans born between 1965 and 1980-an overlooked powerhouse with $2.4 trillion in annual spending power. Representing over 30% of the workforce, Gen Xers juggle funding their kids' education, caring for aging parents, and financing everyone's mobile plans. They're also the OGs of technology, shaping the digital revolution from the dot-com era to the rise of AI. And, notably, more than 50% of Fortune 500 CEOs are Gen Xers.\u003c\/p\u003e\u003cp\u003eSo why isn't anyone talking about them?\u003c\/p\u003e\u003cp\u003eOften dismissed as the \"lost generation,\" \u003cstrong\u003e\u003cem\u003eGen X is quietly redefining Work\u003c\/em\u003e\u003c\/strong\u003e, \u003cstrong\u003e\u003cem\u003epioneering new Wealth-building strategies\u003c\/em\u003e\u003c\/strong\u003e, and \u003cstrong\u003e\u003cem\u003edriving the Wellness revolution\u003c\/em\u003e\u003c\/strong\u003e. This book reveals the untapped potential of this dynamic cohort through case studies, data-driven insights, and go-to-market strategies.\u003c\/p\u003e\u003cp\u003eDiscover how Gen Xers' loyalty, adaptability, and purchasing power can transform your business. \u003cem\u003eGen X: The X Factor for Growth \u003c\/em\u003eis the guide to leveraging this overlooked economic force for unparalleled impact.\u003c\/p\u003e\u003cstrong\u003eIt's time to harness the X factor.\u003c\/strong\u003e\u003cp\u003e\u003cem\u003eNote: the hardcover version has full color graphics, while the paperback is a black-and-white version. \u003c\/em\u003e\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 268\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.73 x 8.5 x 5.5 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e March 11, 2025\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":45103274164303,"sku":"9781966333081","price":31.41,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0677\/3083\/3487\/files\/5ZR70lZEmc9781966333081.webp?v=1776370655","url":"https:\/\/lumaryon.com\/products\/gen-x-the-x-factor-for-growth-paperback","provider":"Lumaryon Universal","version":"1.0","type":"link"}