{"product_id":"expect-the-unexpected-finding-opportunity-in-unexpected-business-results-paperback","title":"Expect the Unexpected: Finding Opportunity in Unexpected Business Results - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eRichard Parsons\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eA serious disruption will happen in every business-it's not a question of if but when. If the disruption is big enough, it can destroy you, but it can also give you the opportunity to succeed beyond previous achievements. \u003c\/p\u003e \u003cp\u003eFor instance, no one predicted the impact of the COVID-19 pandemic, but it has destroyed some companies and helped others. \u003c\/p\u003e \u003cp\u003eRichard Parsons, the former corporate controller for M\u0026amp;M\/Mars and a faculty member at Texas A\u0026amp;M University - Texarkana, shares case studies that exemplify how to deal with surprising situations in this book. He highlights best practices such as: \u003c\/p\u003e \u003cp\u003e- Be close to the customer. Too often, we focus on competitors when it's customers that end up surprising us. Their tastes and preferences change quickly.\u003c\/p\u003e \u003cp\u003e- Focus on what you can control. Especially in the short term, don't expect things to turn out like you planned. Owners and executives can get caught up with enthusiasm or despair over short-term results and lose discipline and direction.\u003c\/p\u003e \u003cp\u003eOn the surface, these ideas and many others may seem simple, but that is exactly why they are so powerful. When you get the fundamentals right, you have the foundation on which other ideas can succeed.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003eRichard Parsons has had senior-level executive experience with some of the largest and most well-known companies in the world. Among other responsibilities, he was corporate controller for M\u0026amp;M\/Mars. He earned a Ph.D. in economics and is on the faculty at Texas A\u0026amp;M University - Texarkana, where he teaches and researches. He has taught business planning, business strategy, business forecasting, economics, and finance. An avid skier and birdwatcher, he can be reached at drrichardparsons@gmail.com.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 100\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.24 x 8 x 5 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e June 27, 2021\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":45162057531471,"sku":"9781665707701","price":20.75,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0677\/3083\/3487\/files\/Xv091mn4d09781665707701.webp?v=1777744419","url":"https:\/\/lumaryon.com\/products\/expect-the-unexpected-finding-opportunity-in-unexpected-business-results-paperback","provider":"Lumaryon Universal","version":"1.0","type":"link"}