{"product_id":"drop-shipping-as-a-marketing-function-a-handbook-of-methods-and-policies-hardcover","title":"Drop Shipping as a Marketing Function: A Handbook of Methods and Policies - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eNicholas Scheel\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis practical handbook offers indepth coverage of the role of drop shipping in today's marketplace. The book analyzes carefully the advantages and disadvantages of this process from the perspectives of the many different users and providers of drop ship services. Useful, practical information is given, from packaging to storage costs. Forms of direct response advertising are also analyzed, such as mail order advertising techniques. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eThe fundamental drop shipping relationship between manufacturers and middlemen is examined and applied to the diverse needs of the importer, distributor, wholesaler, retailer, and in particular, the mail order direct marketer. The types of industrial and consumer goods that are or should be drop shipped are listed, and the reader is provided with methods for contacting U.S. drop shippers. \u003ci\u003eDrop Shipping as a Marketing Function\u003c\/i\u003e, with its focus on both analysis and practical application, is invaluable as a guide for anyone implementing or expanding the use of drop shipping as a marketing function.\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003eNICHOLAS T. SCHEEL is founder and editor of \u003ci\u003eDrop Shipping News\u003c\/i\u003e, a trade publication devoted to all facets of drop shipping, particularly in reference to mail order. Mr. Scheel has been a Vice President of Consolidated Marketing Services, Inc., a firm specializing in direct response advertising and marketing services.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 200\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.64 x 9.52 x 6.54 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e May 23, 1990\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":45391541534799,"sku":"9780899305325","price":129.4,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0677\/3083\/3487\/files\/AhWei2qp2q9780899305325.webp?v=1780250088","url":"https:\/\/lumaryon.com\/products\/drop-shipping-as-a-marketing-function-a-handbook-of-methods-and-policies-hardcover","provider":"Lumaryon Universal","version":"1.0","type":"link"}