{"product_id":"design-thinking-for-pharma-forget-features-focus-on-feelings-hardcover","title":"Design Thinking for Pharma: Forget Features, Focus on Feelings - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eSubba Rao Chaganti\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe pharmaceutical industry is at a crossroads. Traditional marketing tactics no longer resonate with patients who demand empathy, understanding and personalized experiences.\u003c\/p\u003e\u003cp\u003eThis book offers a transformative approach. Through design thinking, you'll learn to: \u003c\/p\u003e\u003cp\u003e] Empathize: Deeply understand patient needs, fears and aspirations.\u003c\/p\u003e\u003cp\u003e] Ideate: Generate innovative solutions that address patient challenges.\u003c\/p\u003e\u003cp\u003e] Prototype and Test: Create tangible experiences to refine your ideas.\u003c\/p\u003e\u003cp\u003e] Implement: Bring patient-centric solutions to life.\u003c\/p\u003e\u003cp\u003eDesign Thinking in Pharma offers a groundbreaking approach. By putting patients at the heart of your strategy, you can: \u003c\/p\u003e\u003cp\u003e] Build stronger connections: Foster trust and loyalty through empathy and understanding.\u003c\/p\u003e\u003cp\u003e] Drive Innovation: Develop products and services that truly meet patient needs.\u003c\/p\u003e\u003cp\u003e] Improve Health Outcomes: Empower patients to take control of their health journeys.\u003c\/p\u003e\u003cp\u003e] Gain a Competitive Edge: Differentiate your brand in a crowded marketplace.\u003c\/p\u003e\u003cp\u003eThis book is your roadmap to a future in which pharmaceutical marketing is not just about selling products but about improving lives.\u003c\/p\u003e\u003cp\u003eAre you ready to transform your approach?\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 288\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.69 x 9.21 x 6.14 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e November 01, 2024\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":45411694542927,"sku":"9788198129345","price":58.21,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0677\/3083\/3487\/files\/h28_HFORC69788198129345.webp?v=1780347159","url":"https:\/\/lumaryon.com\/products\/design-thinking-for-pharma-forget-features-focus-on-feelings-hardcover","provider":"Lumaryon Universal","version":"1.0","type":"link"}