{"product_id":"clean-messaging-a-framework-to-help-startup-founders-talk-to-humans-paperback","title":"(C)lean Messaging: A framework to help startup founders talk to humans - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eScott Brown\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eWhat if your startup messaging for customers \u0026amp; investors was as clean as your code? The Lean Startup movement revolutionized how we build a modern startup. And yet, startup founders continue to struggle with how to talk about their amazing idea in a way that will generate media coverage, sales and social buzz. The (C)lean Messaging framework helps startup founders perfect their sales, marketing \u0026amp; investment messaging to focus on the listener.As a founder, advisor and investor, I hear dozens of startup pitches every week. And to be honest, most of them suck.After years of coaching founders on how to talk about their amazing ideas, I created a framework that will allow founders to extend their Lean \u0026amp; Value Prop Canvases into a new messaging framework. (C)lean Messaging will give you the tools you need to talk about your startup in a way that generates media coverage, sales and buzz.WARNING: If you use this framework, it's possible to craft a message that will resonate with potential customers and investors quickly. While this is a goal for most of us, a person could use this framework when the core fundamentals of the business are flawed, and still achieve results. Do not lie. The Lean Startup movement has created an adverse effect; while founders get out of the office and listen to what customers want, the time they spend building, measuring and iterating is focused inward. This is productive in building a company, but neglects a founders need to actually talk about what they built. (C)lean Messaging is squarely aimed at solving the challenge you face in communicating your innovation in a way that focuses on the listener, not themselves.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 150\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.32 x 9.02 x 5.98 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e November 24, 2018\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":45149122625615,"sku":"9780578419046","price":20.48,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0677\/3083\/3487\/files\/siKSIQCy1q9780578419046.webp?v=1777319945","url":"https:\/\/lumaryon.com\/products\/clean-messaging-a-framework-to-help-startup-founders-talk-to-humans-paperback","provider":"Lumaryon Universal","version":"1.0","type":"link"}