{"product_id":"brand-identity-breakthrough-how-to-craft-your-companys-unique-story-to-make-your-products-irresistible-hardcover","title":"Brand Identity Breakthrough: How to Craft Your Company's Unique Story to Make Your Products Irresistible - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eGregory V. Diehl\u003c\/b\u003e (Author), \u003cb\u003eKyle Gray\u003c\/b\u003e (Foreword by)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eDoes your business have a story to tell? It should  From the moment you first opened your doors, you began crafting it. With every new product you release, you carve out an even more unique niche in your industry. This all builds up to one thing--brand identity. Does yours stand out from the crowd? \u003c\/p\u003e\u003cp\u003eWith a decade of experience studying businesses across the world, Diehl has unlocked the key to creating innovative brand identities and distinct business stories. In Brand Identity Breakthrough, you and your small business will learn how to develop a strong brand identity by combining your personality and values with the functionality of your products, becoming an irreplaceable brand and company. \u003c\/p\u003e\u003cp\u003eWhether you lead a growing company, or are just starting out, Brand Identity Breakthrough will give you a smarter way to think about product development flow, branding, brand mapping strategy, and business model generation. With proven, and well-organized logic, it will set you on the path to selling more--and at higher prices--giving the customers exactly what they want and sending your profits through the roof. \u003cbr\u003e In Brand Identity Breakthrough, you will learn...\u003c\/p\u003e\u003cp\u003e-How to incorporate a unique selling proposition into your branding\u003cbr\u003e -The best methods for selling products to customers as a small business\u003cbr\u003e -How to use business storytelling to sell products in both physical and online marketplaces\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e Table of Contents\u003c\/p\u003e\u003cp\u003eSection I: Why Identity Matters\u003cbr\u003e Chapter 1: Can You Tell a Good Story? (The Importance of Business Storytelling)\u003cbr\u003e Chapter 2: When Good Ideas Fail\u003cbr\u003e Chapter 3: Why Entrepreneurs Fail to See Their Own Value\u003cbr\u003e Chapter 4: Why Others Fail to See Your Value\u003c\/p\u003e\u003cp\u003eSection II: Creating Your Brand Identity\u003cbr\u003e Chapter 5: Uncovering Your Core Values\u003cbr\u003e Chapter 6: Developing a Unique Selling Proposition\u003cbr\u003e Chapter 7: Crafting Your Personality Profile\u003cbr\u003e Chapter 8: Knowing Your Target Audience\u003c\/p\u003e\u003cp\u003eSection III: Telling Your Story to the World\u003cbr\u003e Chapter 9: How to Sell Who You Are (Your Brand Identity as a Sales Pitch)\u003cbr\u003e Chapter 10: How to Speak with Clarity, Authority, \u0026amp; Authenticity \u003cbr\u003e Chapter 11: How to Display Your Character Through Writing\u003cbr\u003e Chapter 12: How to Educate Your Audience About Your Brand Identity\u003c\/p\u003e\u003cp\u003eSection IV: Brand Identity Case Studies\u003cbr\u003e Case Study #1: Rebranding a Whole Industry's Adversarial Image\u003cbr\u003e Case Study #2: Pre-Seeding a Two-Sided Marketplace for Launch\u003cbr\u003e Case Study #3: Turning a Charitable Project into a Profitable Movement\u003cbr\u003e Case Study #4: Skyrocketing a Personal Brand through Narrative Focus\u003cbr\u003e Case Study #5: Embracing Personality in a Technical Niche\u003c\/p\u003e\u003cp\u003eSection V: Resources for Prospective Entrepreneurs\u003cbr\u003e Appendix 1: Entrepreneurial Terms Defined\u003cbr\u003e Appendix 2: 50 Useful Starting Questions for New Entrepreneurs\u003cbr\u003e Appendix 3: Making Money Online\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 274\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.9 x 9.1 x 6.2 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e March 04, 2017\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":45104527966287,"sku":"9781945884207","price":39.38,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0677\/3083\/3487\/files\/dFAwdUcyVC82RjRJRlZJbC9IT3h6QT09.webp?v=1776393919","url":"https:\/\/lumaryon.com\/products\/brand-identity-breakthrough-how-to-craft-your-companys-unique-story-to-make-your-products-irresistible-hardcover","provider":"Lumaryon Universal","version":"1.0","type":"link"}