{"product_id":"a-story-is-a-deal-how-to-use-the-science-of-story-to-motivate-and-persuade-paperback","title":"A Story Is a Deal: How to Use the Science of Story to Motivate and Persuade - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eWill Storr\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cb\u003eA fascinating exploration of how to use the power of storytelling to create irresistible pitches, build passionate brand loyalty, motivate teams and lead with charisma. \u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003cbr\u003e\u003c\/b\u003e'Will Storr is a genius' \u003cb\u003eRory Sutherland\u003c\/b\u003e\u003cbr\u003e'A captivating and enlightening read . . Will Storr is an unusually talented and insightful writer' \u003cb\u003eAdam Grant\u003c\/b\u003e\u003cbr\u003e'Storr shares profound insights'\u003cb\u003e Seth Godin\u003c\/b\u003e\u003cbr\u003e'Whip smart, insightful and ridiculously entertaining' \u003cb\u003eJimmy Carr\u003c\/b\u003e\u003cbr\u003e'Shows how storytelling is the key to success in business, politics and even personal relationships.' \u003ci\u003e\u003cb\u003eThe Times \u003c\/b\u003e\u003c\/i\u003e\u003cb\u003e\u003cbr\u003e\u003c\/b\u003e\u003cb\u003e____________________________________________________\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003e Using the latest findings from social psychology, evolutionary psychology, organisational psychology and neuroscience, \u003ci\u003eA Story is a Deal\u003c\/i\u003e argues that we won't unlock the true power of story if we treat it merely as something we read on a page, see on a screen or hear in a speech. Storr shows how successful stories shape identities, which changes beliefs, drives action and achieves extraordinary results. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e With examples ranging from Aztec rituals to Apple's legendary advertising successes (and long-forgotten fails), \u003ci\u003eA Story is a Deal\u003c\/i\u003e lays out a revolutionary new method for creating the most persuasive messaging: by harnessing the power of our storytelling brains.\u003cbr\u003e_____________________________________________________ \u003cp\u003e\u003c\/p\u003e'Intensely original and powerfully practical' \u003cb\u003eJonah Berger\u003c\/b\u003e\u003cbr\u003e'A fascinating insight into the human mind' \u003cb\u003eLevinson Wood\u003c\/b\u003e\u003cbr\u003e'A very clever book that makes the reader feel cleverer with every page' \u003cb\u003eDaniel Finkelstein\u003c\/b\u003e\u003cbr\u003e'Powerfully persuasive and urgently practical' \u003cb\u003eBruce Daisley\u003c\/b\u003e\u003cbr\u003e'Will Storr has a unique ability to explain our social world in ways that would never otherwise occur' \u003cb\u003eJack Dee\u003c\/b\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003eAward-winning, bestselling writer \u003cb\u003eWill Storr\u003c\/b\u003e has spent over a decade exploring the origins and importance of stories and the power they have over us, personally and collectively. His work has garnered widespread admiration from writers, comics, public intellectuals and cultural commentators alike, all drawn to his ability to explore the human condition in a way that is both approachable and empirical. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e Storr has presented his Science of Storytelling workshop across the world. His similarly popular course on business storytelling has garnered invitations to present at a wide range of organisations, including LVMH, Oracle, Adobe, Expedia, Publicis Sapient, Wunderman Thompson, Jane Street and the European Parliament. \u003cp\u003e\u003c\/p\u003e Storr is the author of six widely acclaimed books including \u003ci\u003eSelfie\u003c\/i\u003e and \u003ci\u003eThe Status Game\u003c\/i\u003e, and he also collaborates with high profile figures as a ghostwriter and story consultant. His journalism has appeared in titles such as the \u003ci\u003eGuardian\u003c\/i\u003e, \u003ci\u003eSunday\u003c\/i\u003e\u003ci\u003eTimes\u003c\/i\u003e, \u003ci\u003eNew Yorker \u003c\/i\u003eand\u003ci\u003e New York Times\u003c\/i\u003e. He has been recognised with numerous awards, including the National Press Club award for excellence, the AFM award for Best Investigative Journalism and prestigious honours from Amnesty International and the One World Press Awards for his work on sexual violence against men.\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 368\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.96 x 7.78 x 5.08 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e May 26, 2026\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":45456048160847,"sku":"9780349437255","price":27.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0677\/3083\/3487\/files\/XACJOy6J8c9780349437255.webp?v=1780573912","url":"https:\/\/lumaryon.com\/products\/a-story-is-a-deal-how-to-use-the-science-of-story-to-motivate-and-persuade-paperback","provider":"Lumaryon Universal","version":"1.0","type":"link"}